About Austin Helmet Hair!
The idea behind our organization began after being witness to too many car-bicycle collisions, experiencing too many "close calls", and hearing an inordinate amount of absurd reasons for not wearing a helmet.
Around Austin, everyone's cute. So why do some of us think we can't look cute in a helmet? Is it because our boots will no longer match? Or will we get a headache from the helmet pressing against our pigtails? While both of those scenarios could potentially be the reason you give yourself to not wear a helmet, our guess is that some of our fears come from the word's well-known predecessor, "safety." Back when we were growing up, they weren't just called helmets but safety helmets, and safety helmets are associated with dorkiness. No one wants to be a dork.
Since then, we've all grown up, and rarely do we laugh and point fingers anymore.
With this campaign, we're trying to disassociate safety and dorkiness. We like to think of it as safety and sexiness. We want you to have fun riding (or skating) across town, and be safe doing it. We're not here to be intrusive or the parental figure that shakes a finger in your direction to tell you you're wrong, nor are we here to support helmet laws in Texas. It's completely a choice unique to each rider, and we just hope you choose to be safe. There is a reason your parents made you wear a helmet when you were younger, and I'm sure it was not to ruin your self-esteem!
From our first battles with the bike to now, some of us have acquired scrapes and scars to impress upon others as battle wounds with the cement. Frightfully so, even more of us have been involved in life-threatening situations or know someone who has been seriously injured in an accident while not wearing a helmet. In Austin, and cities all over the nation, more and more people are turning to bicycles for various purposes. Whether it be commuting to work, riding to get a cup of coffee, taking your dog on a run, or just to get out of the house, we hope that you choose to be safe.
Pull out that sexy helmet and go for a ride!!